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Know-how

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One of the major difficulties implementing a tinting system is the variety of the applied technologies. Chemical, mechanical, software, marketing competences are all involved. To put together the required know-how takes years of field experience.
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Colorants
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The goal of paint businesses is to sell paint. Many technical aspects of reproducing colors can end up as a problem while reaching this goal. For example matching a customer color or dealing with a piece of equipment under service are all aspects that paint business face on a daily base.
This is the reason why to have an experienced partner is very important. Problem solving is a great opportunity to grow the business and to improve the final customer satisfaction.
In particular our color formulations can be used to quickly respond to the market requests. All the formulations aspects like cost, hiding power, exterior durability and so on are taken in account.
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Support
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Equipments
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We have a huge experience in the field of colorant and equipment inter-functionality. Defining a reliable dispensing and mixing solution involves a lot of different aspects: paint and colorant technology, production volumes, footprint in the store, efficiency of the mixing technology, serviceability, software upgrades and so on.
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Software is the tool which paint professional use the most during their daily activity of color selection. Software allows to accurately retrieve a formula, preview a color in the final customer's environment and also to control the dispensing equipments.
Software is a delicate component because it must be technically complete but, at the same time, it must be user friendly and easy to operate. Software is also the more frequently serviced component of the tinting system, only a dedicated professional team is able to keep pace with the innovations and new trends in this field.
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Software
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A mix of color communication tools is the way to personalise the offering in a highly competitive market. Being able to provide a large color selection maintaining a simple way to pick a desired color gives an edge over competitors.
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Color communication
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Approaching a colorant technology it is important to consider both the current paint products and the final target applications. In the decorative area for example, universal colorants are suitable for both water and solvent-borne products where water-borne colorants are more efficient for water based products.
Defining the number of colorants in the system and their pigment characteristics is also import in order to satisfy different applications and grant compatibility with the dispensing equipments.
One aspect that is becoming more and more important worldwide is the compatibility of the colorants with the environment. The obvious trend is toward V.O.C. and A.P.E.O. free products.
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